oca-Cola announced several changes to its global and North American marketing leadership following the departure of Javier Benito, president of the US retail division and chief marketing officer of Coca-Cola North America. The company plans to separate the US retail division and the Coca-Cola North American marketing organisation. Now Melody Justice becomes president of the retail division and John Hackett senior vice-president of Coca-Cola North America marketing. Justice most recently was senior vice-president of strategy and planning for North America and began her career at Coke in 1983. Hackett was general manager of the North American hydration business team. He joined the company in 1988.

Esther Lee, chief creative officer for Coca-Cola North America, will now report directly to Chuck Fruit, the beverage giant�s chief global marketing officer. A new North American advertising director will be named soon. Lee will work with marketing directors and brand groups as well as other functional marketing leaders.... more