ne of the primary rules governing the animal kingdom is that the small and weak stay out of the path of the big and mighty.

The rule - and the compliance it implicitly commands - clearly applies as much to the world of business strategy as it does to the jungle. Case in point: the Rs 50-crore Fem Care Pharma. Its strategy: don�t lock horns with the heavyweights and earn their wrath; instead, find niches that, for one reason or another, aren�t occupied by big multinationals and launch products in these niches. ... more