or quite sometime now, India�s No 1 English daily The Times of India�s publisher Bennett Coleman & Co has kept devotees of media as well as its representatives intrigued with its foray into the television business. But when it comes to giving details about when and how things will turn out, group executives have preferred to stay away from making any commitment.

Speaking to The Brand Reporter recently, Apurva Purohit (formerly President, ZEE TV), who joined Bennett Coleman earlier this year as chief operating officer, Times Entertainment, said, "It is too early for me to talk about any of the channels in great detail. At this stage all we want to say is that we will be ready to launch two channels in the second half of this year, Zoom in the lifestyle genre, and the second is in the wellness or spiritual genre for which the name hasn�t been finalised as yet." ... more