elevision is what you watch between commercials breaks. And if the nature of content between these breaks underwent a change in 2004, so did certain aspects of the advertising that filled in the gaps. The most striking being the much debated, hard-to-explain absence of one Aamir Khan peddling thanda in various endearing regional avatars. That aside, 2004, quite like 2003, saw a fair share of good advertising� and lots of mediocre work. However, unlike in 2003, the consensus is that last year, there wasn�t a single large-format campaign idea - like say, Hutch�s �network� campaign or Coke�s �Thanda matlab�� - that could be termed great.

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