he Rs 960-crore Titan Industries has brought a little more sparkle into the lives of the very rich and extremely stylish. Showcased in October last year at the International Watch Exhibition in Mumbai and formally launched in Delhi recently, the Crown Collection is Titan�s "most premium and spectacular collection ever", representing "an eclectic combination of watch technology and craftsmanship in jewellery". Priced between Rs 1 lakh and Rs 27 lakh, the range comprises eight exclusive watches that can be customised according to the requirements of the customer.


"We wanted to find an avenue where the design strengths of Titan Industries could be demonstrated without the constraints imposed by the mass market and price points," explains Manoj Tadepalli, marketing head, Titan. "We also wanted to give free reign to our designers, who have expertise in both watch and jewellery design."
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