o compress news in a new style and crisp format adds novelty to a publication. But problems arise when the publication looks to distribute the spin-off at a different time, for a different audience.

The Times Of India learnt it the hard way when it shut down Speednews, though the country�s largest English daily will accept no suggestion of failure. Says Rahul Kansal, brand director, The Times Of India (TOI), "We decided to wrap up Speednews because we needed to address some pressing tasks which assumed more importance. The main newspaper was struggling for capacity and we decided to direct Speednews resources to address the issue." ... more