af� Coffee Day (CCD) is on a roll. From 150 outlets in May 2004, it has 200 outlets in 50 cities today. And, if a shopping mall�s coming up somewhere, chances are there is a CCD outlet opening shortly. But removed from such high-traffic areas, tucked away in some posh locality in your city you might soon find a Caf� Coffee Day Lounge. In fact, the first of these lounges opened up in Hauz Khas, Delhi, in September last year. Five more caf� lounges are in the offing this year in Mumbai, Delhi, Bangalore, Gurgaon and Hyderabad. Chandigarh, too, may see a lounge caf� once the metros are covered.


"CCD has been redefining itself without deviating from the basic caf� format and the soul of the genre," says Sudipta Sen Gupta, head marketing, CCD. "We started with cybercaf�s, garden caf�s, music caf�s and then launched book caf�s. The next step was the launch of our fashionable lounge caf� in Delhi."
... more