asinos in Las Vegas are said to use a special aroma to mesmerise gamblers, so they keep playing. Procter & Gamble (P&G;) has similar designs on its consumers. It wants housewives to keep washing. Clothes that is. Two new aromas are expected to do the trick.


The company has introduced its Rs 250-crore detergent brand Ariel in two new fragrances - Ariel Spring Clean with a rose fragrance and Ariel Fresh Clean with a jasmine fragrance. The idea is to phase out the current avatars of Ariel. The company, which has perfumes such as Hugo Boss, Lacoste, Valentino and Old Spice in its international portfolio, claims that the new Ariel variants would do to the consumer�s mood what her favourite perfume does.
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