onthly magazine Man�s World from Mumbai-based MW.Com India launched its 50th issue in April. Nothing unusual about this event expect that the magazine has thrived in a space where hardly any magazines has been able to make a mark before.

Published and edited by former executive editor of Business India, N Radhakrishan, Man�s World was launched four years ago as "an answer to some of the leading international men�s magazines". "Gentleman was around when we launched our magazine. But times have changed. A new audience has built up over the last decade - it is a new globalised audience. We came with quality content. Its the readership combined with quality content that worked for the magazine," Radhakrishnan told The Brand Reporter. ... more