pending on advertising is set to rebound in the UK and west European countries this year, according to new research. Marketing budgets will rise again for the fifth quarter in a row - the longest continual period of growth in the five-year history of the Bellwether report, compiled for the Institute of Practitioners in Advertising, the ad industry�s professional body.


While total marketing budgets rose, it was new media, sales promotion and direct marketing that powered ahead in the last quarter of 2004. Spending on traditional advertising fell in the same period. Internet spends rose to a new high of 3.5 per cent of marketing budgets while media spends hogged 37 per cent of the marketing budgets.
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