"If you have nothing to say, sing it." David Ogilvy.


Indian agencies are devout followers of Ogilvy. No wonder that music is an intrinsic part of brand communication in India. Apart from those can�t-get-it-out-of-your-head jingles, there are some ads with background scores that have enthralled audiences by enriching the film. More importantly, the music in these ads contributes significantly to the overall impact of the communication; in some instances, even rounding off the message to a T.
... more