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February 1-15 2005


 

February 1-15 2005

Marriage of convenience
Pallavi Sah

arriages these days are not so much divinely ordained as they are virtually arranged. Today, in India, about 40 lakh people think the Internet is a viable medium to search for life partners compared to the 22.5 lakh subscribers in 2003, according to a survey by Internet & Online Association (IOA). That the largest media entity in India, The Times Group, has entered this space with TimesMatri.com should be an indication of the market�s potential. By the end of 2004-05, the online matrimonial market is estimated to touch Rs 20 crore, which is a massive growth of almost 233 per cent, from the Rs 6 crore the previous year. This is expected to shoot past the Rs 80-crore mark by 2007-08.


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