he only thing missing in the tale was sex. It had ambition: This company rolled on to Indian soil in 1997, at a time when there was no market for premium cars. The story had international intrigue: There were at least two American and one Korean competitor eyeing the same slot it had pinned its hopes on. The match-up even had a warm-and-cuddly angle: The upstart found an amiable partner - not in a company touting cutting-edge technology, but a low-profile local firm that had interests spanning portable generators to lawnmowers.


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