s it the �K� factor at work again? The latest show from Balaji Telefilms on STAR Plus, Kkavyanjali, notched impressive ratings in the very first week of its launch. The show (telecast at 9.30 pm on weekdays) was launched on January 25 and recorded a TVR of 13.9 (cable and satellite homes in Hindi-speaking markets, in the four-plus age group) on its debut. It continued to touch 10-plus TVRs on the following days.

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