fresh crop of producers and directors with a willingness to push the creative envelope. Experimental scripts. A preparedness to explore alternate genres of cinema and storytelling. The growing multiplex phenomenon that has created niche audiences who patronise �new wave� cinema. These are the most obvious manifestations of the brave new face of the Hindi film industry emerging from Dark Ages of hackneyed filmmaking.


#On a much smaller scale, the evolution of film publicity design also mirrors the gradual change that Bollywood is witnessing. From the flashy displays on multiplexes to the hoardings that line the road, movie posters have undergone a slow and subtle change from the eighties and nineties, when mug shots of the lead actors or a generic visual of the hero with a gun were characteristic of publicity design (rare exceptions include Yash Chopra�s Deewar and 1942: A Love Story).

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