ast year, Electrolux India, decided to take away some drudgery out of the kitchen. It brought in music by launching Tamanna, the refrigerator with an FM radio and message recorder. Now, to ensure a "clean and healthy environment" there, it has launched hoods under the brand name Oxigen and hobs under Nutrition. With this, Electrolux has also stepped into the Rs 150-crore built-in kitchen appliances category in India. By the end of the year, the company hopes to garner a 10 per cent share in the small but growing market.
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