xtending its Teflon brand to the outdoor communication market, DuPont India has launched Teflon sign solution, a new signage technology. "In India many industry sectors have opened up and many more are on their way. The need to build a strong corporate identity is increasing by the day. We have identified certain gaps in the market and we will cater to those segments," says R Prakash, market development manager, Asia Pacific, fluoropolymer solutions, DuPont. Teflon sign solutions is targeted at gas stations, banks, telecom companies and high-end retail outlets. The company will also gun for design and ad agencies in a big way.

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