he name has a faintly Teutonic ring to it. The communication aggressively touts its bleeding edge technology. And if consumers do not quite catch on that this is a Chinese corporation, the $9.7 billion (Rs 43,650 crore) Haier is perfectly happy with that. After all, it is entering the Indian market half a decade after its global competitors have firmly entrenched themselves. And it needs to undo the legacy of its less fortunate compatriots, Konka and TCL, which spectacularly shot themselves in the foot.

Haier is confident that it will succeed where other Chinese companies failed. It sees India as a major opportunity and as a measure of marking its presence, wants to do a turnover of Rs 300 crore in the first year of operation.
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