he New York Times is purchasing Primedia�s About.com, an aggregation of enthusiast Web sites, for around $410 million. The acquisition represents by far the largest bet the company is placing on ramping up Internet strategies. The deal is the largest for the company since it bought the Boston Globe for $1.1 billion in 1993. It also shelled out $295 million for the Worcester (Mass) Telegram & Gazette in 1999.

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