upert Murdoch has hired management consultants McKinsey to help come up with a new global Internet strategy for News Corp. The consulting firm has been charged with improving links between the media giant�s TV and newspaper businesses and the Internet. Since the dotcom bubble burst in the late nineties, News Corp has concentrated its online efforts around its newspapers in the UK and Australia and its film and television holdings in the US. In the UK, for instance, The Sun�s website has become a significant force on the Internet and is now among the top three newspaper sites alongside the Guardian and the Telegraph, bringing in more than 5 million unique users in January this year alone.

... more