or every celebrity who comes back seemingly from the dead - as Amrita Singh did in Kkavyanjali this year - there are hundreds who get used up and discarded, leaving a void where they used to be. Which is perhaps why the advertising fraternity in India is still hard at work, replenishing our supply of stars by cloning some of the ones we knew and loved. Know and love. Or, the ones we know, period.


Just check this out. A Sachin Tendulkar-like figure in India�s national colours, Oakley sunglasses and the unique hair-do, comes complaining of a shoulder pain. A supremely efficient looking housewife massages a particular brand of ointment and our batsman is back in form. But there is a hitch. Not just the Oakleys are fake.
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