lways remember that I have taken more out of alcohol than alcohol has taken out of me, said Winston Churchill. Looks like that�s also the motto of alcoholic beverage companies in India. To get more out of alcohol, they are putting big monies into
the sub-category of flavoured alcoholic beverages, also known as ready-to-drink (RTD) beverages. A cocktail of zingy flavours, striking colours and natty packaging is aimed to woo the experienced drinker and even the non-drinker.
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