hen cricket starts everything else stops in the country. Let�s get it correct - stops in front of the television set.
To take advantage of the situation LG Electronics has launched a new promo offer: LG Challenge-Khelega Kya? It started on March 8 and will continue till April 20. The promotion promises consumers an assured gift on every purchase of an LG product. To win the contest, however, they have to guess the game the two teams will play after the cricket series is over. (Yes, there is another game between the two teams in the pipeline, which could be anything - from gilli danda to football...) The winners of the contest will get a chance to be a part of either Sourav XI or Inzi XI to play this game.
Alongside, the company has launched a new television campaign featuring LG ambassadors Sourav Ganguly and Inzamam- ul-Haq. Conceptualised by Lowe, one of the TVCs shows Sourav and Inzamam leading the charge with their respective armies. In the final face-off they engage in a duel with their cricket bats. The other two TVCs have pitched the two captains against each other in a boxing ring and on the soccer field. The voiceover asks, "Khelega Kya?"... more