e was the first Indian to win a medal in an individual event at the Olympics in the last 50 years. He was one of the most successful doubles tennis players (along with Mahesh Bhupathi) India has produced. And now he owns his own line of tennis apparel. Leander Paes or Lee as he is fondly called, launched Dellta LEEG in partnership with Dellta Sports, a multi-brand sports goods retailer.
The Dellta LEEG range includes tennis shirts, shorts and teeshirts for men and tennis skirts, tops and shorts for women. All polo shirts for men and tops for women have moisture wicking technology while the shorts and tracksuits are made of imported micro fibre. The range also includes tennis caps that use lightweight material and mesh for better ventilation. Paes says, "Our goal is to provide performance-enhancing products at affordable prices."
This is not Paes� first brush with apparel marketing though. Together with S Ganesh, who was head of sports marketing at adidas earlier, he launched LEEG in August 2004, which currently provides apparel and accessories for cricket, golf and tennis players.... more