xpect the unexpected. That seems to be the guiding principle in AG Krishnamurthy�s life. So when one hears that the ad veteran and founder CMD of Mudra Communications has penned his first book, the last thing one should expect is something bubbling over with wisdom on advertising strategy, or a ready reckoner on brand building. And with The Invisible CEO, Krishnamurthy - or AGK, as he is better known as - lives up to his reputation of doing what is least expected of him by writing on agency management instead. Or rather, his beliefs on how agencies should be built and managed, using the success of Mudra both as a backdrop and as a fulcrum to make his point.
For those who know Krishnamurthy, The Invisible CEO would come as no surprise. Much like its author, the book is simple and matter-of-fact, minus the faff that at times accompanies such epiphanic pieces of writing. As Krishnamurthy puts it, ��The Invisible CEO is not just the Mudra story; it also carries a chapter on what I�ve learned from my 23 years of being its CEO. Which is why this is not an �ad book�. I guess I would have done the same if I was a banker. I would have put together an unusual team of bankers and created some unusual forays in the banking world. Advertising just happened to be my platform, that�s all. The Invisible CEO, to put it simply, is a testament to Walt Disney�s belief, �If you can dream it, you can do it.� Advertising was the vehicle with which Mudra and Mudraites achieved this.�� Excerpts from Krishnamurthy�s conversation with The Brand Reporter:
Q. What prompted you to write this book?... more