ood group Nestl�, maker of brands ranging from KitKat to Nescaf�, will put the calorie content of its products on the front of packs as part of a drive to "make it easier for consumers to choose a healthy diet". The new packs will appear in Britain next month, and Nestl� UK intends to have the information on 80 per cent of its products by the end of this year.
Every bar of chocolate, packet of pasta, breakfast cereal and yoghurt produced by the Nestl� will carry the calorie information. The initiative, also featuring a "nutritional compass" detailing health information on the back of packets, is part of a global plan to promote "wellness".
Nestl�s move comes as producers are coming under increasing pressure over the content and quality of mass-produced food amid worries about obesity.... more