ntel is expected to award its $300 million advertising and media account to Interpublic Group of Companies� McCann WorldGroup, according to reports. In the holding company-level review, McCann WorldGroup beat out Omnicom Group�s DDB Worldwide and a team from WPP Group. The incumbent holding company, Havas, was cut from the pitch earlier this year. Intel is the world�s largest computer chip company; its microprocessors are used in 80 per cent of all new PCs sold today. Dell and Hewlett Packard are its largest customers.
Euro RSCG and its sister agency, Media Planning Group, will continue to service the account during the transition. Euro RSCG has worked with Intel since 1991, creating campaigns such as the "Intel Inside" effort that brought the technology company to the attention of consumers.
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