dani Wilmar Ltd (AWL), a 50:50 joint venture between Adani Exports and the Singapore-based Wilmar Trading, has good reason to be delighted. Using AC Nielsen Retail Audit data, last fortnight it proclaimed itself India�s fastest growing FMCG company with a 94 per cent growth in 2003. Its brand, Fortune, continues to be the country�s largest selling edible oil with a 19 per cent market share. In soyabean oil, Fortune owns half the market.

AWL is present in nine categories of oils of which Fortune caters to seven - refined soyabean oil, refined sunflower oil, mustard oil, refined cottonseed oil, refined groundnut oil, filtered groundnut oil and soya-palm blended oil. Under the Raag brand it has a vanaspati and a refined cooking oil variant. AWL also retails a bakery shortening agent (a specialised fat medium used mostly in the biscuit industry) under the Jubilee Masterchef brand. ... more