ewlett-Packard signed on Interface Interactive, the direct marketing and interactive division of Interface Communications to handle its below-the-line business. The other agency on the panel is BLT specialist, Solutions.
141 Worldwide, the marketing services company of the Bates Group, bagged the account of Bharat Shell for its automotive lubricants, Shell Helix and Shell Rimula.
JWT bagged the account of Unicef�s pulse polio immunisation programme. The size of the business is pegged at Rs 20 crore. Prior to this, O&M; handled the account for eight years.... more