n an ordinary day a business news channel for middle-aged men and a music channel for young people would seem like strange bed fellows. On other days they mean business.

Just recently, CNBC-TV18 and MTV came together to co-produce a show called Budget Fundas. It was an attempt to enlighten the youth about the importance of the budget, policy measures especially on educational issues and their implications on their lives. It was a perfect match. CNBC brought its expertise and relevance, while MTV chipped in with youth appeal and connect. The show was co-hosted by CNBC-TV18�s corporate editor Govindraj Ethiraj and MTV VJ Cyrus Broacha.... more