onda has won the top prize at the British Television Advertising Awards held last fortnight for the second year in a row, handing a rare double honour to its agency, Wieden + Kennedy London. A 1960s-style animation ad, featuring cute animals and a folksy song, created by the agency to sell the new Honda diesel engine, gained the top prize at the BTAA ceremony, regarded as the Oscars of the advertising industry.

Its catchy chorus, "Hate something, change something, make something better", sung by US actor Garrison Keillor, lodged in people�s minds to the extent that the company is considering releasing it as a single. It was named "Grrr" after the voiceover - where Keillor introduces the song as "sung in the key of Grr" - and is a parable of how Honda�s chief engineer came to change his mind about designing a diesel engine after years of hostility toward them.... more