t is certainly a novel way to promote a movie. In a deal that it says is unprecedented, Disney will spend more than �6 million to enter the Volvo Round the World yacht race in the hope it generates dazzling media coverage for its film Pirates of the Caribbean: Dead Man�s Chest (Sequel to The Curse of the Black Pearl).

The yacht will be named the Black Pearl after the pirate ship in the film, and Disney will ensure maximum media attention by having the film�s trio - Keira Knightley, Johnny Depp and Orlando Bloom - make an appearance on the yacht as part of the gruelling eight month yacht race.... more