"Indians have an incredible appetite for entertainment," says Jay Balakrishnan, executive producer, Radical Entertainment. The Vancouver-based company, which has developed and marketed Simpsons Road Rage, Hulk and CSI games, has signed an MOU with Intent (a joint venture between Shekhar Kapoor and Deepak Chopra) to create a gaming hub for entertainment content.

Game development today is a $10 billion industry in the US. Estimates suggest that by 2006, 529 million people across the world will play mobile, interactive TV and online games. India has more than a finger in this lucrative pie. According to market estimates, the Indian gaming market stands at $50 million (around Rs 225 crore), with a console and PC gaming break up of $35 million and $15 million respectively.... more