ell plans to put more emphasis on computer services and notebook computers, and become less dependent on its PC business, said company chief executive Kevin Rollins. Rollins noted that PC unit volumes will be less indicative of Dell�s performance. About half of Dell�s revenue last year came from desktop PC sales, but Rollins said that the company anticipates that number falling to around 30 per cent in the coming years.

Dell is not exiting the PC business, he added, and its aggressive pricing on PCs will continue. The company is merely changing its strategy to count on other products and services for revenue growth. Dell has been moving away from the PC business for some time. Rollins� statements were simply an acknowledgement of the direction in which the company is already moving.... more