he Indian Readership Survey (IRS) is a study conducted to assess reach and penetration of all media vehicles and over 109 product categories from FMCG, durables, telecom, financial sectors and other services.

Since 2003, the IRS field work conceptualisation and implementation are undertaken by Hansa Research in consultation and clearance by the Technical Committee of MRUC (The Media Research Users Council is a not-for-profit organisation established in 1994 to provide media research with a users� perspective). Over 470 field executives and supervisors of Hansa Research are in the field, round the year, to implement the fieldwork and to collate this information across urban and rural Indian markets.... more