hat makes a really good creative director? The question is extremely relevant to any young creative professional pushing his or her way up the hierarchy. The subject of creative leadership was brought into focus at the 10-stage creative workshop organised by the Advertising Agencies Association of India (AAAI), held in Mumbai on April 30. And it was only apt that the session was conducted by Piyush Pandey (national creative director & executive chairman, O&M; India), one of India�s finest leaders of creative in recent times.

Getting the session off the ground, Pandey, true to style, announced that advertising was all about having fun. Using a cricketing metaphor, Ogilvy�s creative honcho explained that for one to be a good captain, one has to first be a very good player. Pandey said, "Never replicate or emulate anyone. Be yourself, and create your own style." ... more