issed your daily dose of news in the rush? Don�t worry. If in Delhi you can now catch the headlines of the day at the traffic signal while waiting for that light to go green, courtesy ZEE News which has installed live news tickers at several prominent intersections. Considering the waiting time at the capital�s major crossings, there�s a lot of time to read.

The media house feels that besides high recall, there are some clear benefits of having live news tickers as opposed to standard outdoor advertising. "The plus point is that the creative is always fresh. It is never older than a few seconds. While other outdoor ads become blind spots after some time, the news ticker becomes a habit and people tend to look out for it," explains Laxmi Narayan Goel, director, News Group, ZEE Telefilms. ... more