s colour TVs become flatter, they are flying off the shelves faster. Consider the figures. The flat TV segment grew by 120 per cent (in volume) in 2004 while that of the conventional curved TV grew by just about 15 per cent. In value terms, the former contributed 25 per cent to the total colour TV sales last year. That figure is expected to rise to 40 per cent by end 2005.

Samsung India was quick to pounce. Earlier this month, it unveiled the DNIe Vision range of colour TVs. Priced between Rs 6,890 and Rs 20,990, the range comprises 15 new models in the 15-inch, 21-inch and 29-inch size categories. Says Ravinder Zutshi, director, sales, Samsung India, "We�re seeking to set a new performance standard in flat TVs with our new range which has been developed for the Indian market." ... more