or 17 years he has been the saviour of hassled marketers struggling to cope with celebrities and their spiralling endorsement fees. With his unique ability to imitate voices and invent sounds, he has helped make a large chunk of today�s advertising more entertaining than it had perhaps set out to be. Now, he is looking to register the brands �Geo-logic� and �Red Orange� under his aegis, which, he thinks, will put his creative abilities to better use.

Meet 35-year-old Chetan Sashital, the best-known dubbing-cum-voiceover-artist-cum-singer-actor that the Indian advertising industry and, of course, Bollywood has known in recent times. His voice has filled in for a range of personalities - from willow wizard Sachin Tendulkar to the little-known Vivek Madan, who became an instant hit tapping away to the tune of Kya Aap Close-Up Karte Hain? "My children (six-year-old Teijusvin and three-year-old Tanushree) think that every voice on TV is mine!" he laughs. ... more