aurav Ganguly is breathless. Certainly not due to his exploits on the field, but by singing praises for a telecom company. The Tata Indicom TVC that went on the air during the recent India-Pakistan series, has our skipper doing a �breathless� on the lines of Shankar Mahadevan�s hit song by the same name. Guiding him on the console is pacer Irfan Pathan.

The ad talks (rather sings) about various features and advantages of using Tata Indicom. It includes email, recipes, music, broadband to movie downloads, internet, cricket scores, MTV, games and finally True Paid, the pre-paid card, which, as claims the ad, gives the maximum talk time. The essence of the ad comes in these lines "�Khushiyon ka mujhko vaada mila hai/Socha tha usse zyada mila hai�" A voiceover reminds the line the company is betting on, �Do more. Live more�, and around which all marketing activities will be carried out, for all of next year.... more