t has made things better and now it wants to make things simpler. After spending 75 years in the country, Philips India is focusing on �sense and simplicity�. This move is, of course, in line with Philips� global strategy which has already been enforced in seven countries, namely, the US, China, Germany, UK, France, Italy and the company�s home, the Netherlands. Along with India, Brazil, Russia and Spain are the other countries to get a makeover now.

Philips has a handful of TVCs lined up for India - two in the healthcare category, two in lifestyle and one in technology, apart from a corporate ad highlighting the shift in strategy.... more