ive their life. Rediscover their music... Thus goes the latest campaign from three-year-old GO 92.5, the FM station promoted by Mid Day Multimedia. With sketches of legendary musicians, the campaign talks about the on-air shows chronicling the life and times of music greats on both sides of the language divide - Kishore Kumar, RD Burman, Mohammed Rafi, Lata Mangeshkar to John Lennon, Bob Dylan, Eric Clapton and Elvis Presley, among others. The campaign - scheduled to run from April 4 through end-May - will also be stretched to print, outdoor, the web, SMS and on-ground promotions.

"In today�s age of Baby Doll Remixes, we are saluting 16 musical legends with eight weeks of dedicated programming. Over 800 songs will be aired and there are prizes (worth up to Rs 1 lakh) to be won," says Shariq Patel, station director. Legends, the show related to Indian maestros, also includes rare facts about them. Nightshift, the international music show, covers the works and lives of international stars.... more