ational Geographic wants to set the record straight and dispel any impression that it is just a wildlife-and-adventure channel with its new campaign, �Think Again�. The campaign highlights the fact that National Geographic Channel (NGC) provides entertainment to make one think and that its programmes will now slowly shift focus towards India. "Earlier, we were known for bringing out facts from far-flung places but now we want people to know more about what�s nearer," says Guy Slattery, senior vice-president, creative and marketing, National Geographic International.

New programmes on the channel include In the Womb, Ultimate Survivor and new episodes of Megastructures and Frontlines of Construction. Though the content will not be completely localised, more programmes will be aired keeping the Indian audience in mind. The channel has also launched a new commercial that tells people how they can learn more from NGC. The commercial has a Dilton-like guy being kidnapped by two goons who cart him across different places and how he bails them out of little troubles. For instance, he teaches them how to untie a rope and informs them how night vision goggles would have helped them see better at night. Throughout the adventure he tells them that if they had seen NGC they wouldn�t have been so ignorant. Directed by Shashank Ghosh, former creative head of Channel [V] and Sahara One, the commercial is being aired on the STAR network.... more