�He�s successful. Has drool appeal. How long can marketers resist Irfan?� we at The Brand Reporter had asked in the magazine�s inaugural issue. Not for long, as it turned out.

When we wrote the piece asking if Irfan Khan Pathan was the face that would launch a thousand brands, Irfan had appeared only for Hero Cycles. He�s had two quick commercial successes this past fortnight: First, membership of Team Samsung. And now he has signed up for Reebok, maker of fitness shoes, apparel and accessories. ... more