hat do Rahul Dravid and Yamaha Crux S have in common? Dependability, right? Right. Well, Yamaha Motor India doesn�t have Dravid, but they have Crux. Crux S, to be precise. And the 100-cc bike is expected to bring some zing back to its sales. The company - which was very much in the reckoning in the early nineties till the four-stroke charge led by Hero Honda relegated it to the number four slot - desperately needs a winner to forge ahead in the almost 50-lakh-unit Indian motorcycle market.

Priced at Rs 33,000, Yamaha Crux S is targeted at the SEC B and C segments. Its target audience consists of 20-35 year old males, specifically traders, small businessmen, farmers and self-employed individuals, who are heavy users of two-wheelers. The company believes that establishing Crux on the dependability platform is intrinsic to its success in the target market. "No one has targeted this platform with a singleminded goal of owning it," says Dinesh Chandra, head, marketing, Yamaha Motor India.... more