ased on the soaring first-quarter revenues of Google and Yahoo, market research company eMarketer now projects internet ad spending to grow by 34 per cent this year rather than the 21 per cent it had predicted earlier. The market research company estimates that worldwide a total of $12.9 billion will be spent on online advertising throughout 2005.

The report underscores how powerful Google and Yahoo have become as leading engines of internet commerce. According to eMarketer, Google now accounts for 23 per cent of all online ad spending, while Yahoo commands 21 per cent of the adspend pie.... more