hen you enter the Motorola office - or Excellence Centre as the company prefers to call it - in Gurgaon near Delhi, and look up at the company president�s message, there is one part in it that strikes you the most. It reads: "... (the aim is) to make India the development base for next generation technologies and solutions." When you consider the company�s two recent developments, the mission statement falls into place.

The first is the launch of the sleek MotoRazr V3 in January this year. The second is the inauguration of Motorola�s first applied research lab in India last month (see box). If its aggressive marketing blitz for the premium phone MotoRazr V3 and the amount earmarked for investment in R&D; in India (it has grown by about 65 per cent between 2002 and 2005) are anything to go by, Motorola India is set to give competitors a run for their money. Not only does Motorola want to be heard, it wants to be seen at the right places too.... more