es and no. For example, Levers� Fair & Lovely does really well to address the need for fairness in Indian women, however regressive the idea may be.

Paras has also done a good job with Krack Cream. Indian women work in environments where they can easily get cracked feet and Paras has done well to address the need for an inexpensive healing ointment. Similarly, marketers need to think in terms of Indian skin and hair instead of doling out skin and hair care products that have a global touch to them.... more