aces aims to answer a simple question impacting brands across Asia: how are the forces of change shaping consumer segments? Faces has studied women consumers in nine markets (China, India, Indonesia, Thailand, Vietnam, Philippines, Taiwan, Hong Kong and a Malaysia). In India, the team studied over 10,000 married women who responded to Pathfinders� P:SNAP (Study of Nation�s Attitudes and Psychographics). The report on Mrs Urban India identifies five distinct segments - namely, Mrs �Hasmukh� Popular (27 per cent of the total), Mrs �Pataka� Cool (12 per cent), Mrs �Meri Awaaz Suno� Attention Seeker (31 per cent), Mrs �Gharelu� Homepride (18 per cent) and Mrs �Hey Bhagwan� Moaner (12 per cent).

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