he is the cool metro woman, still young. A huge 75 per cent talks about doing what other women don�t, even talks of starting a business if she wins a lottery. Her child goes to the best school. About 46 per cent like to imitate the �rich famous� lifestyle and goes out the most - to the beauty parlour, on holidays, for parent-teacher meetings and even to temples.

She is consulted by her husband on all decisions. Under the cool veneer is a middle-class heart that beats for the family. She does the housework - albeit with the aid of convenience products. This segment is also the most optimistic: 74 per cent believe in a better tomorrow against 45 per cent for all women.... more